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Home Business Marketing On a Tight Budget
Copyright 2005 Chris Stirling Of course new home businesses have some monetary restraints, however that does not mean that marketing should be overlooked. In fact, marketing is the best way to get your company and services noticed and to increase...
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The Benefits Of Article Writing For Your Home Business
Once you learn the benefits of article writing, you may want to open a home business based on your writing skills. The road to riches may be yours when you identify the basic elements required for writing top-notch articles, reports and other...
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What is carving a niche and how does it add value to yoru home business?

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Carving a niche is giving your home business a unique identity. Its a mind game. Carving a niche is about positioning your home business in the  mind of your prospect and not
in the market. Carving a niche should be one of the primary focuses while you start your home business.  Carving a niche means filling a need.
Thousands of sites with similar theme are already up and active on the net
and as many are being launched everyday. How do you survive such
competition? By carving a niche for our services or product.. means we give it
a unique identity. Say for example I am dealing in online education. (See,
how I develop my niche.. ) I narrow it down to MBA. So my focus group
becomes students who are aspiring to do MBA. I further narrow it down..
people who want to do it online. I have narrowed it down to Online MBA. 
now I think of an add-on': I help them get educational loans. Finally I have
a product/service ready for my specific target audience "Now you can
continue to do your regular job and do your MBA Online. We help with
educational loan you may need to pursue your dream of getting yourself a
professional degree.

By the above thinking process we have done three things : Our target audience is decided. Our USP (Unique Selling Proposition) is decided, that they can work while they earn their degree. And third thing 'Add On' is, if they are looking for loan to study we can help them.

Sell this idea  through your website. This is niche. How well can you present it, is entirely up to you. Everything will play a role, from content to background and font color to optimization - to bring and hold the traffic to your site. Niche is the real constant. It adds TRUE value to you site. If you have been able to carve a niche it means your site has something relevant and important for the searchers/your target audience.

So, get into niche marketing and selling. Carve a niche for your business. It helps the visitor to remain focused. It helps to draw specific audience to your site and if
your content is specific, possibility of your visitor becoming your down-line or user of product/services is more... so start to think, don't stop, breathe, breathe, think, think, breathe - you can survive without neither! Home business, carving a niche, how, think, breathe....

About the Author

The author is Purva Mewar
webmaster of Work at Home Based Business websites, www.yesearnformhome.com  and www.work-at-home-earn-extra-income.com


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Additional Reading


Goal Setting for your Home Business.
The ability to set goals and effectively motivate yourself to achieve them in home business are two essential skills that you cannot afford to overlook. To try and start a business without goals could be compared to throwing a baseball pitch,...
...Read More

Marketing Your Home Business With Minisites
If you are trying to make money online with a home based business and are interested in marketing and selling your product, but donít have a lot of money to invest in a professionally created Web site, then you should consider setting up minisites...
...Read More

Network Marketing And The Home-Based Business
Network Marketing (NM) Companies are a popular entry point for many people considering a Home-Based Businesses. Formerly called "Multi-Level Marketing" (MLM), these companies are characterized by the Home-Based Business person, or Independent...
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