|Develop your skills and talents to perfection and outsource what|
you lack. If you have a talent for writing, become the perfect
salesletterwriter and if you don't know how to build a web site
let an expert do that for you. By using education and
outsourcing all tasks in your business are done well and you
stay ahead of your competitors.
1. Your Objective and Strategy
If you organize your business you formulate an objective and
develop a strategy to reach that objective. You also define the
tools that you need to make the strategy work. Like
sales letters, budgets, investment in hardware and software,
education has to be an integral part of your tool box. When you
have the whole picture ready you have a very good idea what
skills and abilities you need to bring the journey to a good
end. But there is another thing.
We live in a time of rapid changes. Everything around us changes
in an incredible speed and it effects us all. There is also an
effect on the way we are doing business. New views on economics,
technical changes, new and very fast ways of communication
through the virtual highway...it all asks for an attitude of
anticipation and a refreshment of knowledge, skills and
abilities. You must prepare yourself in time for the future. If
you don't, you lose because your competitors do and try to take
your share of the market.
Everybody has talents. One has a talent for languages and is an
excellent copy writer, another has a creative talent and is a
very good web designer. Your talents make you good in one task
and less suitable for others. You should constantly evaluate
yourself; which task is done well and which task needs
improvement. However the problem is that with the growing
complexity of your business you can't do everything equally
well. And to be successful every aspect of your business has to
4. Two Lessons
There is something funny about people. What they don't have they
will never get. A lack of talent for mathematics can never be
compensated by studying hard. It will always be a weak point. On
the other hand, they can improve their real talents into
perfection. This holds two lessons for you and these lessons
1. Never try to learn something for which you don't have a
talent. It takes a lot of time and money to only understand the
basics. Time and money can be better used. E.g. for talking with
an expert in the field you try and cannot master. This is called
outsourcing. Outsourcing to others what they do more efficiently
is a successful management strategy and not a sign of weakness.
2. Develop your talents into perfection. Never stop improving
yourself in the things you are really good at. Become an expert
in what suits you. Education is the only way to improve the
knowledge of your own intellectual capital
The bottomline of this article is that you should be well aware
of your talents as well as of your limitations when developing your
business or anticipating changes. You should always be prepared
to act efficiently. Educate yourself to the highest level
possible, or outsource tasks.
Copyright 2003 Joop Liefaard. Please feel free to pass this
article on to your friends, or use it in your ezine or
newsletter. It's a shareware article.
About the Author
Joop Liefaard uses his experience as a human resources manager
to help small business owners to better organize themselves and
their enterprises. Visit his website at
http://www.ezine-with-a-plus.com, for information about
"best-rated" home business opportunities, effective tools and
honest support. Here you grab a FREE subscription to his
Ezine-with-a-plus Business Tips Newsletter.
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